IKEA of Denmark is starting a new concept at their Danish stores. After they made a survey and found that 20 percent of its customers arrived by bike, the IKEA outside of Copenhagen has hooked up with the Danish Freetrailer service to offer (relatively free)Velorbis bikes with trailers to customers. IKEA has invested in Velorbis bikes, at a couple of their stores, that will pull trailers so that customers can ride home with the new purchases.
To borrow a bike and trailer bike users must put down a deposit of about $100 (U.S.) and can then choose to pay for a seven dollar insurance policy for each loan or be liable for the larger amount in costs if the bike is damaged or stolen. A bike with trailer can be loaned for more than one day to give you time to return it. I really like this idea, because with this simple move IKEA shows that they care about their customers and also about the environment. I wish they would start something like this in Tampa, Florida!